2017 Magazine

adidas Originals -- Spring/Summer 2011 Blue Collection Launch Event Copenhagen

adidas Originals celebrated the launch of the spring/summer 2011 adidas Originals Blue Collection and Originals Denim during Copenhagen Fashion Week. The event was laid out as an exhibition showcasing the ss11 Originals Blue mood images and a video art installation built around a projection on a huge weather balloon linking directly to the name of the line -- adidas Originals Blue. In addition the range was being displayed in the nearby winter garden showroom. Danish up-and-coming girl band Giana Factory performed as a special live gig next to some local DJ's. Check out the recap video that features the Giana Factory's track "Trippin'".